Porsche share price continued its freefall on Friday after the company published the latest vehicle delivery data. It tumbled to €42.35, its lowest level since November 2021, and 14% below its highest level in November. It remains 61% below its all-time high.

Porsche vehicle sales plunge

Porsche, one of the best-known vehicle brands, has come under intense pressure in the past few years. This performance happened as it faced a triple-whammy. The first one came from the United States, where Donald Trump added a 15% tariff on German imports.

These tariffs affected its business more than other companies because the US is its fastest-growing market. Also, it manufactures all its vehicles in Germany.

Second, its decision to expand its business to the electric vehicle segment flopped. While its first EV saw encouraging sales, the business then hit a wall. This is an issue that has affected other car companies like General Motors and Ford that have announced huge write-downs recently. 

READ MORE: Here’s why the Porsche stock price has imploded

Third, all this was happening as its business in key markets was slowing. A good example of this is China, where its business has faced substantial competition from local brands like BYD, XPeng. Nio, and Xiaomi. 

In a statement, Porsche said that its vehicle deliveries dropped by 10% last year, the worst performance since 2009. It delivered 279,449 vehicles last year, with Germany and China leading the drop. 

Porsche, with a new CEO, has pledged to improve its business this year. It has scaled back its EV ambitions and pledged to launch new vehicles and boost its margins.

The most recent results showed that its revenue dropped by 6% to €26.86 billion in the third quarter. Its operating profit plunged by 99% to €40 million as its deliveries to customers fell by 6%.

On the positive side, Porsche is still a strong brand that may resume growing this year. For example, Germany announced that it will start offering a €6,000 package to help consumers buy electric vehicles. These measures may help the company start doing well.

Porsche share price technical analysis

Porsche stock chart | Source: TradingView

The weekly timeframe chart shows that the Porsche stock price has plunged in the past few years. It moved from a high of €110 in 2023 to the current €42.

The stock remains below all moving averages, a sign that bears remains in control. Also, the stock has formed a giant bearish flag pattern, which is made up of a vertical line and an ascending channel.

Therefore, the most likely outlook is where the stock continues falling, potentially to the all-time low of €38.6. This price was its lowest point in March 2025. A move below that level will point to more downside, potentially to the support at €35 or €30.

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